Aegis Media appointed David Liu as its chairman and CEO for its out-of-home media arm, Posterscope Group in China and Taiwan.
Liu will be based in Shanghai and will report directly to KF Lee, CEO Aegis Media Greater China.
A veteran in media and communications in China and Taiwan, Liu will be responsible for widening the agency’s portfolio on digital technology such as mobile, digital LED and retail marketing across the out-of-home sphere.
He will also lead the team in forging consumer insight into OOH planning and liaise with key players in China.
Prior to joining the company, Lui founded Fun Party, a 70% owned subsidiary company of Cash Box, the biggest karaoke network in China and Taiwan. The previous six years was spent as a CEO and chairman of a multimedia group in Taiwan.