Aegis Media has made yet another senior hire, this time around for iProspect Asia Pacific, bringing on board Rosemary Lising as regional managing director of search and performance.
In her new role, Lising (pictured) will lead the search centre of excellence for General Motors International Operations (GMIO) across the region (Asia Pacific, Middle East, Africa and Russia) in partnership with senior leadership team at Carat and a multi-market team of search and performance experts under her wing.
General Motors awarded its global media biz worth US$3 billion to Carat following a review earlier this year across the US, EMEA and Asia Pacific markets.
Rosemary joins iProspect from GroupM where she ran the search and marketing operations across Asia Pacific. Her role included business planning and operations, business development, agency integration and training development over a six year period.
Prior to joining GroupM she established the search marketing & online media practice for Blue Interactive Marketing – now a WPP company Possible Worldwide.
Ruth Stubbs, CEO iProspect Asia Pacific said Lising’s role on the GMIO business will help the agency deliver best in class innovation in search and performance media.
“I have known Rosemary for a long time and it has always been my goal to work with her again. We are anticipating her contribution to the iProspect business will be outstanding and I am very happy to be sharing an office with her again,” Stubbs said.
Rosemary added, “The GM business offers amazing scope for search and performance marketing and the market diversity of the remit will keep us all on our toes.”
The news comes shortly after this month’s major announcement of Dentsu buying out Aegis for US$4.9 billion.
This year, Aegis has been beefing up capabilities across the region with senior hires such as Clinton Simpson as international client president, Carat Asia Pacific; Vikram Bansal, as head of services among others.
It also acquired a minority share in the Singapore-based digital agency The Upper Storey (TUS) following which TUS became part of Isobar in Asia Pacific and was rebranded as TUS Isobar.