A+E Networks integrates Outdoor Channel into content offering

A+E Networks (A+E) has partnered with Outdoor Channel (Asia) that will see Outdoor Channel integrate into the suite of A+E Networks’ channel offerings in the region.

The alliance serves to leverage HISTORY and Outdoor Channel’s extensive distribution footprints to build cross platform advertising and digital content solutions for brands that want to engage with complementary audience demographics.

The multi-year partnership includes the appointment of A+E as the exclusive agent for advertising and sponsorship sales as well as digital short form content creation. A+E will also represent the distribution sales for Outdoor Channel in selected cases. In addition, from 2018 Outdoor Channel will premiere a line-up of A+E premium content including titles such as Ax Men, Duck Dynasty, Ax Men, Mountain Men and Swamp People.

Gregg Creevey, managing director of Multi Channels Asia said, the latest partnership "will see us leverage our respective audiences by providing more scale, reach and creative content solutions for brands across Southeast Asia.”

“A+E is at the forefront of extending linear channel TV brands into engaging digital content offerings. Since its 2010 launch, Outdoor Channel has carved out a successful niche by engaging with a loyal base of viewers looking for something fresh and relevant in the multi channel universe," he added.

“We welcome the opportunity to work with Outdoor Channel Asia, which connects with a audience that complements the broad viewership across A+E Networks Asia’s channels. In partnership, our brands will benefit from the synergy and the wide range of advertising solutions that we are already offering in the market including digital short form content,” Prem Kamath (pictured), deputy managing director of A+E Networks Asia said.