marketing interactive

A+E and Brand New Media partner for HISTORY Plus

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A+E Networks Asia has partnered up with digital media and content marketing company Brand New Media (BNM) to launch HISTORY Plus - a collection of short form video content from HISTORY, on Over-The-Top (OTT) platform 4ME.A+E Networks Asia aims to expand its digital offering to audiences with HISTORY Plus.This new video platform allows users to create video playlists of the most popular moments from HISTORY. The content includes short form videos from popular HISTORY franchises such as Pawn Stars, Ancient Aliens and The Pickers, along with behind-the-scenes segments from the channel’s newest scripted series, Vikings and Gangland Undercover. The platform also brings back content from favourites such as Hidden Cities Extreme and Special Forces.4ME is powered by Brand New Media's ChannelPLAY technology for OTT broadcasting. 4ME aims to be a significant digital media innovation across Asia for audiences and advertisers. ChannelPLAY offers content marketing model for viewer engagement and interaction.4ME features original content for lifestyle channels covering food, health, fashion, tech, comedy, travel, home, entertainment, celebrity, sport, outdoor adventure and music. 4ME is available at www.TV4ME.sg on any internet-connected device, such as a smart phone, tablet, computer or SmartTV.“As the TV landscape evolves and viewing habits change, we continue to look for opportunities to engage viewers with our content,” Prem Kamath, deputy managing director, A+E Networks Asia, said.Damien Bray, global director at BNM commented, “HISTORY Plus is a strong brand that will resonate well with new and existing viewers. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers."Bray added, "Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected viewers.”

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