Munchy’s Muzic and Cream Crackers ranges has appointed Advocacy Malaysia to work on its brand.
Mahesh Neelakantan, COO of Advocacy Malaysia, said, “We are thrilled to work with Munchy’s on both the brands. The Muzic range on which we have already begun work is truly an amazing product and has so much potential. We cant wait to partner them and together help grow both these businesses.
Julie Chen, VP marketing, Munchworld Marketing said: “I had previously worked with Mahesh (pictured) and his team for the Cadbury Dairy Milk relaunch campaign during my Mondelez days and the agency will be able to truly think through the line especially shopper marketing and activation. We have ambitious plans for both these brands and we are looking forward to working with them as we look to grow both these brands exponentially.”