Adtech company Postr eyes SEA markets

Postr, a New Zealand based ad-tech company, in a bid to expand into the telecommunications market in Australia and Southeast Asia has pulled in NZ$3 million from investors, as suggested by various media reports.

Led by investors in Singapore and supported by previous investor, other investors widely include Gunung Sewu Group from Indonesia, K1W1,  (New Zealand Venture Investment Fund), individuals from Singapore and New Zealand, and senior leadership from PayPal in the US.

In a statement to NZherald, Milan Reinartz, the company’s founder and CEO said that the investors involved have deep knowledge, an applied understanding of the industries we play in and high expectations of the team. He added that it was crucial for them to find the right investors who have an understanding of the telecommunications and advertising industries.

Postr builds telecom branded white-label apps. These apps enable people to hire out their Android lock screens for advertisements. They can either choose to engage with the advertisement or not. The company also recently launched Optus Xtra with Australian telecom giant Optus, and and is soon expected to branch out to South East Asian markets with other applications.

Postr, founded in 2014, first created a B2C app called Postr. It then teamed up with Skinny Mobile in New Zealand last year to launch Skinny Collect, an app that rewards users every time they unlock their phone.