Adspend hit HK$43bn in 2013

Procter & Gamble has emerged as the biggest advertiser of 2013, a spot it has held for two consecutive years.Full year data from admanGo shows P&G, the owner of household brands like Duracell, Gillette, Olay and Head & Shoulders, increased its spend 11% to $955 million.L'Oreal came in as the second biggest spender, increasing budgets 8% to $805 million. But it was the Dairy Farm Group which yielded the biggest yearly increase, up 25% to $689 million. admanGo data showed Dairy Farm brands Wellcome, Mannings and 7-Eleven took up approximately 80% of that spend.GNC, a health supplement label under the Dairy Farm Group, increased its spending nine times year-on-year.Other big spenders for the year included GSK and its Panadol brand.Samsung however was reported to have cut its budget across mass media, with TV and newspaper spend down 13% and 21% respectively. The tech company opted instead to redirect its spend to outdoor and mobile channels, both up on the previous 12 months. In 2013, Samsung spent 41% of its money on the Galaxy S4 smartphone and Galaxy Note 3 smartphone.It should come as no surprise that spending on online advertising in 2013 was robust. It jumped 26% YOY while mobile adspend tripled.The banking & investment industries spent a combined $73 million on mobile, while cosmetics & skincare spent $57 million.admanGo data shows the top 10 industries in Hong Kong spent a combined $351 million on mobile advertising in 2013.