AdParlor Asia Pacific, the insights-led digital consultancy offering strategic planning and execution with technology at the core, is expanding its senior leadership team in Malaysia with four new appointments.
AdParlor’s Malaysia team will be led by Dheeraj Raina, who joined as managing director, Malaysia. Joining Raina are Faraz Khan and Shyam Ravishankar as account directors, and Eileen Khor as head of creative services. AdParlor in Malaysia will be one of the first in the region to introduce an in-house creative services team, led by Khor, who joins the the company from Loki Media.
Digital specialists Khan and Ravishankar will be responsible for driving the Axiata and direct advertiser business respectively. Khan was previously business director at Maxus in Malaysia, and Ravishankar head of digital media at Omnicom in Malaysia. The new team will collectively offer consultative services, data-driven creative services and strategic planning for integrated digital execution.
“Our Asia Pacific direct-to- brand revenue has doubled in the last quarter, thanks to our 130 digital experts on the ground across the region,” said Matt Sutton, CEO, AdParlor Asia Pacific. “At a time when brands in Malaysia are looking to drive measurable results from digital, our consultative, technical and now creative services, will enable us to better meet the needs of our clients. We intend to continue building on our offering as we progress our expansion.”
“Brands in Malaysia face the challenge of speaking to consumers personally, which requires an unprecedented combination of human analysis and consultancy backed by hard data” he said. “Raina and his team possesses the high-level strategic insight of working with global brands, and deep consumer understanding that comes with being in-market. With them, AdParlor will deliver a data-driven service to advise our clients on their digital strategy, and enable them to execute.”
“Malaysia is not a one-size- fits-all market,” said Raina. "AdParlor Asia Pacific’s advertising technology and solutions enable brand and direct response marketers to plan, execute and optimise their social and video advertising more effectively. "