Adobe has appointed James McCready (pictured), currently president of Adobe Japan, to lead the company’s operations in Asia Pacific as well. He will be taking over the duties from Paul Robson, formerly president of Adobe APAC, who will now helm the role as president of Adobe in Europe, the Middle East and Africa (EMEA).
McCready joined Adobe in April this year, leading the company’s Japan business while based in Tokyo. With extensive experience leading enterprise and commercial businesses in Asia and the US, he was previously vice president of APAC and Japan at Dell EMC. He was tasked to lead sales strategy and execution, as well as platforms and solutions.
Meanwhile, Robson joined Adobe in November 2011 and has held various roles, most recently leading the company’s APAC business. As president of APAC, he was responsible for driving the strategy and operations for Adobe across the Asia Pacific region which includes Southeast Asia, India, China, Korea, and Australasia. He was also tasked to advise brands on digital transformation, and how it can drive business growth by placing customer experience at the centre. In addition, Robson was focused on evolving Adobe’s efforts to “best practice” execution and ensuring new markets and verticals are strategically engaged, while existing target industries continue to increase technology adoption across the Adobe portfolio of products.
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“McCready brings incredible experience to Adobe and I look forward to seeing him continue to grow Adobe’s business across APAC in his expanded role. As president of APAC, Robson has done a phenomenal job setting and driving our strategy in this important market. I am confident he will make a significant impact on our business in EMEA,” Adobe executive vice president of worldwide field operations, Matt Thompson, said.
In March this year, Adobe appointed Alvaro Del Pozo to the role of vice president, marketing, APAC, reporting to Ann Lewnes, CMO, Adobe. He was brought in to replace Marta DeBellis, who was returning to the United States to head the enterprise campaign and partner marketing worldwide. In his role, Del Pozo was tasked to lead the company’s marketing strategy, as well as work alongside Robson to drive business growth in the region.