Adobe launches mobile app for Analytics

Adobe has introduced a mobile app for Adobe Analytics, offering real-time insights into business health and customer behaviour.

With Adobe Experience Platform, the Adobe Analytics mobile app can deliver a comprehensive view of customer journeys, from web and mobile, to in-store signals and call centres. It empowers users to take immediate actions on how they operate their business, and drives success in customer experience management.

It can also be customised to individual needs and accessible with just a few taps to help ensure that important decisions are backed by fresh data,

With the app, analysts and data scientists can curate specific experiences with pre-built scorecards. Executives can get real-time access to standard metrics such as revenue, web traffic and cart abandons. Analysts can also create more robust scorecards that blend different channels together to provide a deeper view into the overall customer journey.

Users of the app can drill down into any of the metrics contained each scorecard and understand the context
behind the numbers. The charts and graphs the analyst team pulls together are interactive and can be closely
inspected.

In addition, AI-powered features via Adobe Sensei, such as anomaly detection, are automatically applied to data in the app. Users can be alerted when there are unexpected spikes or dips in metrics that the business cares about.

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