Adobe launches Document Cloud, links with Creative and Marketing offerings

Adobe’s latest offering Adobe DC or Document Cloud is hoping to revolutionize the way the documents are managed, shared and worked upon.

Woven together with its Creative and Marketing Clouds, Adobe DC consists of a set of integrated services that use a consistent online profile and personal document hub.

Users will be able to create, review, approve, sign and track documents whether on a desktop or mobile device. At the heart of Document Cloud is the all-new Adobe Acrobat DC, which will take e-signatures mainstream by delivering free e-signing as part of the integrated solution.

Acrobat DC, with a touch-enabled user interface, will be available both via subscription and one-time purchase.

“People and businesses are stuck in document-based processes that are slow, wasteful, and fragmented. While most forms of content have successfully made the move to digital, like books, movies and music, documents and the process of working with them have not, and that needs to change,” Bryan Lamkin, senior vice president of technology and corporate development at Adobe, said.

“Adobe Document Cloud will revolutionize and simplify how people get work done with critical documents.”

Paul Robson, president, Adobe Asia Pacific, said the arrival of Adobe Document Cloud would empower businesses in the region.

“For Asia Pacific, Document Cloud answers a need that is common to developed as well as emerging markets, and that’s our ability to address the ‘document disconnect’ – the slow, burdensome processes that slow business down,” Robson said.

A study conducted by Adobe titled Paper Jam: Why Documents are Dragging Us Down, has exposed how antiquated business processes and outdated ways of working with documents are having a dramatic impact on productivity, efficiency and worker satisfaction. The findings show that 83% of workers feel their success and ability to be productive at work are slowed down by outdated ways of working with documents, and 61% said they would consider changing jobs solely for the sake of dramatically less paperwork.

“It’s a problem that businesses can no longer afford to ignore,” said Robson. Adobe is in the process of holding customer briefings across the region. Some of its global customers include KLM, TiVo, Groupon, Denver Broncos, Ricoh and more.

In a statement to Marketing, Robson said it has had positive feedback from customers in its pre-release program and our enterprise customers who have commented on many of the new capabilities that address many pain points for IT, Line of Business and Knowledge Workers, including:

  • The ease of working with documents on-the-go and across devices
  • Managing PDF document editing, reuse, signing and approvals and overall management of line of business