Adobe launches app creation and management tool

Adobe has launched its latest offering aiming to simplify building and maintaining enterprise applications.At the GSM Mobile World Congress, Adobe announced Adobe Experience Manager Mobile to simplify the process of building and managing visually appealing enterprise applications that are as easy to use as consumer apps.Brands such as Under Armour, Black Diamond, DuPont USA and Hartford Funds have been quick to adopt the tool to use existing content for mobile, build and extend mobile apps, centrally manage all apps, and engage, measure and optimise.The offering enables developers to extend the functionality of these apps by connecting them to critical business data and systems like customer relationship management (CRM) and enterprise resource planning (ERP).“Mobile apps are integral to the enterprise, yet brands struggle with how to build, manage and deliver mobile experiences that consumers have grown accustomed to,” Nick Bogaty, senior director, Adobe Experience Manager Mobile, said. Adobe Experience Manager Mobile aims to solve challenges for organisations in retail, manufacturing, media and entertainment, financial services, travel and hospitality, and healthcare.Here is how the app works: https://youtu.be/wnQ26NGGTK8