Adobe adds on experience-led capabilities

Adobe has expanded its capabilities to help brands become more experience-led businesses.

During its Adobe Sneaks segment, an “adaptive store” kiosk was revealed which integrates personal shopper information with data-driven product recommendations into the offline shopping experience.

It also showed its foray into virtual reality, especially in enabling end-to-end delivery of video experiences across virtual reality devices. Some new capabilities within its Adobe Primetime include ad-driven monetisation for VR and playback support of DRM-protected content via Adobe Access.

A new integration between its Adobe Experience Manager and Adobe FrameMaker was also revealed. This helps brands manage and publish complex technical content across all channels, devices and formats.

“We are excited to welcome local and international innovators to talk about the experience-led business,” Paul Robson, president, Adobe APAC said, adding:

“Those brands are laser focused on customer experiences at every touch point, and already pulling ahead of competitors by creating a new normal for consumers. Experience is the new competitive advantage.”