Adobe beefs up digital team

Adobe has appointed Mark Henley to the newly created position of director of transformation and digital strategy, Asia Pacific (APAC), and Jennifer Ruth to the position of APAC general manager for digital agency Adobe Digital.

Henley (pictured) has spent the past seven years at Fairfax as CIO for the Australian Financial Review, director of editorial solutions (Fairfax Metro), and director of technology strategy, Fairfax Media. Prior to Fairfax, Henley worked in the UK, USA and Australia for a start-up specialising in e-commerce and subscription solutions.

He held VP roles as country manager and in international sales, and the company was eventually acquired by Digital River. He worked with diverse media groups including Disney, WSJ, Bertelsmann and Macmillan.

“Henley has deep knowledge of the transformation and business process re-engineering that companies require as they make the shift from analog to digital,” Paul Robson, Adobe’s vice president for Enterprise Business in Australasia, Southeast Asia and Korea said.

Ruth joins Adobe from American Express and has extensive global experience across finance, marketing, digital, general management and business development.

She will lead Adobe Digital, the company’s digital agency specializing in digital marketing efforts across search, display and social media.

“Adobe is experiencing a period of strong growth across the region […]They both bring significant experience to the company and will be key members in driving adoption of Adobe Marketing Cloud,” Robson said.

He added the appointments reflect the company’s growing business across the region.