Adobe and Software AG partner to enhance CX management

Adobe has partnered with German software company Software AG to bring together customer data from across multiple enterprise systems into a centralised and actionable real-time customer profile, enhancing customer experience management for clients.

The Adobe Experience Platform eliminates data silos by stitching together data from across an enterprise, enabling real-time customer profiles that are fueled by Adobe Sensei artificial intelligence (AI) and machine learning, while Software AG’s technology establishes enterprise-wide connectivity between customer relationship management (CRM) and applications, as well as multiple backend systems.

The combined offering enables brands to move a customer’s key enterprise data into the Adobe Experience Platform via Software AG’s integration platform, resulting in a more complete view of the customer journey, making personalisation at scale a reality for enterprises.
Leveraging Software AG’s strength in developing integrated systems, applications and products (SAP) solutions, the partnership will also introduce a new data connector between Adobe’s  Marketo Engage and SAP solutions that will synchronise account scoring behaviour, such as visited key web pages, opened email, attended events, and other marketing data, along with sales activity and pipeline data.

“Our partnership with Adobe will unlock even greater value by connecting the customer journey to core enterprise data. This integration is the foundation of greater visibility, transparency, and customer intimacy – all in real time,” said Sanjay Brahmawar, CEO of Software AG.

“Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalized, real-time customer experiences at scale,” concluded Shantanu Narayen, president and CEO of Adobe.