Adobe and Microsoft extend cloud partnership into China

Enterprises in China now have access to the Adobe Experience Cloud after Adobe and Microsoft announced the extension of their partnership into China at Adobe Summit. This is further to the partnership between the companies back in 2016.

The Adobe Experience Cloud will run on Microsoft Azure through the carrier-neutral cloud provider 21Vianet. The service aims to help brands deliver personalised experiences locally to customers.

Adobe and Microsoft will also integrate their respective data models – the “Experience Data Model” and “Common Data Model” – into one standard data model that defines and unifies the language for marketing, sales and services data. The integration will facilitate data alignment between platforms, eliminating the need to constantly update connects between systems.

The two companies also have announced various integrations, including the one between Adobe Experience Manager Sites Managed Service and Microsoft Azure, between Adobe Campaign and Microsoft Dynamics 365, and between Adobe Analytics and Microsoft Power BI.

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