Adobe adds Simon Tate to management

Adobe has appointed Simon Tate as president of Asia Pacific.

In his new position, he will be responsible for leading Adobe’s business across the region and will report to Paul Robson, president of International at Adobe.

Joining Adobe in May from Salesforce, Tate spent six years as APAC senior vice-president, responsible for all market segments, geographies, and products during his tenure. Recently, he was COO for the Greater China region. 

With 25 years of experience in technology, he has worked for some of the industry’s biggest brands, including SAP and Dell EMC.

“Across APAC, digital transformation is an executive mandate and I’m excited to work with business leaders across the region as they adapt to the experience economy,” he said.

“Adobe is the leader in delivering technology that powers digital business and I’m looking forward to joining the well-respected team and working with Adobe’s customers and partners.

Added Robson: “Tate is an experienced leader with a track record of delivering strong performance and growth in APAC. I’m excited to welcome him to the team. His innovative customer approach is the perfect match for Adobe in APAC.”

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