adidas launches sequential spot for "all in for my girls"

TBWA\Shanghai has created a platform to support adidas Women's "all in for my girls" platform in China, with a campaign spanning TV, print, outdoor and PR.

The latest spot is built on top of a campaign which first introduced the idea of sisterhood and how sport for young Chinese women is fun, playful and social without having to be overly competitive.

The campaign launched officially on 1 March across mainland China and included an exclusive launch event in Shanghai on 28 February.

Title: TGIF
Client: adidas China
Creative Agency: TBWA\Shanghai
Group Creative Director: Patrick Tom
Creative Director: Kate McMullen
Associate Creative Director: Jordan Dong
Senior Art Director: Kenny Huang
Art Director: Idium Duan
Copywriter: Sam San, Shuang Zhang, Patrick Tom