Sports brand adidas has appointed Wunderman as its social media agency of record. The appointment comes following a pitch held last month.
Currently the contract runs until the end of the year. Wunderman is tasked to handle all existing and future social media accounts for the Singapore market, and will offer adidas strategic support for SEA markets. Wunderman is also tasked to substantially increase adidas’ organic growth on social media. The agency will help generate the brand’s follower base of the current and potential additional channels.
An adidas spokesperson confirmed the move to Marketing and said: “We have already started the partnership as we are currently working on strategic alignment. We are also looking into a long term partnership with Wunderman.”
The incumbent agency on the account is TBWA group.