adidas China names Proximity as digital and social AOR

Proximity China has been named the digital and social agency of record for adidas China.

The process was led by R3, and the decision to choose Proximity China was made following a competitive review with many agencies over three rounds.

The agency will be responsible for all adidas sports performance business categories in China including football, basketball, running, training, outdoor and kids.

The work will cover digital and social strategy, creative, innovative technology implementation across key campaigns, social content, platform management, social listening, data analytics.

Clement Yip, CEO of Proximity Greater China, said, "We are delighted to be entrusted with the adidas business in China, and we look forward to doing great work in partnership with such an exciting and iconic brand."