Adidas has debut its third football kit with Real Madrid, made entirely of thread consisting of ocean plastic, done in collaboration with Parley. The new kit was unveiled together with the football club’s new fictional FIFA game player, Alex Hunter.
In a tweet, the football club tagged both adidas and Parley. Parley is a global network which aims to raise awareness for the beauty and fragility of the oceans, and collaborates on projects that can end ocean destruction. A+M has reached out to adidas for comment.
— Real Madrid C.F. (@realmadriden) August 6, 2018
The move follows its recent release of its Z.N.E Hoodie, also made with Parley Ocean Plastic yarn. The product was also accompanied with a campaign featuring French swimming athlete Coralie Balmy and Brazilian swimming athlete João de Lucca, in an urban swimming environment.
adidas and Parley first partnered in 2015, in a bid to transform plastic intercepted from beaches and in coastal environments into high-performance sportswear, “from threat to thread”.
This is also not the first time adidas and Parley have also created football kits. Most recently, it created the third football kit for rival Juventus last month. The design incorporates various shades of gray with the iconic Juventus logo standing out in yellow born from the collaboration between adidas and Parley for the Oceans, a statement read.
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