AdAsia Holdings has launched its operations in Singapore, providing global marketing services and new-generation TV advertising product development. This is its first office globally.
The Singapore operations will be led by Kosuke Sogo, CEO and founder. He told Marketing, the agency is also looking to launch in markets such as Thailand, Indonesia, Tokyo and The Philippines later this year. Sogo added that while the agency will be competing with the large networks such as WPP, Dentsu and the likes for business, it is also looking to build collaborative partnerships with them using its technology properties.
In 2012 Sogo joined the Vietnam subsidiary of MicroAd, MicroAd Vietnam Joint Stock Company , as CEO. Three years later, as the CEO and director of MicroAd in six countries. He also has experience working in markets such as Singapore, Philippines, Indonesia, Thailand and Malaysia .
In a press statement, the agency said the launch comes at a point where GDP and advertising market have both grown significantly in various Asian countries. Significantly, the demand for ad delivery to China and Southeast Asian countries from abroad has also greatly increased .
However, it added there are “very few companies that can understand digital marketing and the local market in various countries, or that can effectively plan and operate a marketing campaign across the region” . These circumstances have led to the establishment of AdAsia Holdings and aims to develop not just traditional TV advertising, but also next- generation TV advertising products.
The company has a goal of being listed on a stock exchange within three years .