AdAsia considers listing in Hong Kong following local expansion

Singapore-headquartered adtech startup AdAsia has expanded its presence with an office in Hong Kong.

The company also views the Hong Kong Stock Exchange as one of two ideal environments for a public listing.

Following the company’s US$12 million series A funding in April, AdAsia Holdings has established its third office within a month, along with Tokyo and Shanghai - making this the ninth country of operations since starting out in April last year.

Kosuke Sogo, CEO and co-founder of AdAsia Holdings, said: “We are aiming for a public listing within the next two years, and have identified the stock exchanges of Hong Kong or Japan as the most ideal environments.”

Along with the introduction of the AdAsia digital platform and CastingAsia, the company also aims to build up its ad networks in Hong Kong, further connecting Asia’s marketers and advertisers to premium online advertising inventory across Asia.

“By partnering with local publishers, we are able to improve the experience for the everyday internet user, bringing them advertising of value in less intrusive and more creative ways,” said Sogo.

Otohiko Kozutsumi, COO and co-founder of the comapny said: “We are looking at a well-connected populace with 85% of the population already connected to the internet. Social media is also growing in popularity, with three-quarters of the population already engaged with a social media platform with a positive year-on- year adoption rate. Our move into Hong Kong seeks to leverage on these trends, providing marketers and publishers greater means to increase returns.”