Adara appoints Rice Communications to handle APAC media duties

Travel data company Adara has appointed Rice Communications for all media duties in Asia Pacific.Aiming to expand its regional footprint, Adara offers travel intelligence to companies while it also provides data technology and traveller insights from more than 750 million monthly unique traveller profiles.Boosted by strong growth both globally and specifically in APAC for 2018, Adara has also strengthened its management to help grow the business in the region. Jonathan Hardy, managing director, Asia Pacific is one of the key positions in the region.Other top management includes Matthew Zatto, vice president of tourism, Asia Pacific, Marc Rachfahl, director of business development, Asia Pacific and Irene Lee, sales director, North Asia.Marketing has reached out to Adara and Rice Communications for more details and comments over the appointment.