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Ad Watch: I want true universal suffrage

Ad Watch: I want true universal suffrage

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Derek Wong
Partner
Twohundred

Derek Wong

HOT: I Want True Universal Suffrage

**** 5 stars out of 5

Is this not an ad? At least it is better than those one-time-only “ads” aiming for an award. Using guerrilla tactics, a group of rock climbers hung a banner - reading the mantra - from the highest point of Lion Rock with a clear objective. Although being hung for less than 24 hours, the banner rocked the city and inspired numerous secondary creations, which then became the most popular propaganda in the real and virtual world. Let’s see how good this year’s winners of Kam Fan Awards did.

HOT:我要真普選
**** 5 stars out of 5

這不算是廣告?相比起那些為了獎項而只刊登一次的「廣告」,這幅掛在香港獅子山頭的五字真言,更是堂堂正正,出師有名,在山上不足24小時,卻足以撼動全城,攀山者以遊擊手法,擊起了漣漪,全城瘋狂進行二次創作,並在真實世界及虛擬世界成為最具人氣的政治宣傳品,且看看,今年香港本土的金帆大獎又能否與此相提並論。

NOT: Master Kong “3+2 cookies”

0 star out of 5

A joke only Hong Kong people could understand, now being used in a cookies ad in the mainland China. There is a saying “don’t bend over to pick the soap up in a men's locker room”. As a man, I totally understand. But how does it relate to the cookies? Because of the filling which implies stick together? Oh…so disgusting to sell cookies like this.

NOT:康師傅3+2餅乾
0 star out of 5
香港人才能明白的笑話,竟然會轉化為一個中國大陸的餅乾廣告。男人同室同浴,肥皂溜到地上,常識叫人不要翹起屁股去拾起來,作為男人,這點我明白,但我不明白,跟餅乾有何關係?關那夾心的事?就是要親密地夾在一起?噢...嘩...想起便作嘔,而你卻向我推銷餅乾。

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