Ad tech firm Knorex has appointed Stan Chew (pictured) as the country manager of its Malaysian office to spearhead business growth in the country. His new role is effective, 2 January 2018.
Speaking to A+M exclusively, Knorex's spokesperson said Chew will be focusing on building new and existing client relationships, hiring key talents and driving long term business strategy. Chew reports to Justin Choo, CEO of Knorex.
His key tasks ahead will be to enable marketers and agencies access to performance focused technologies that is proprietary to Knorex. In addition, he is part of the company's executive team, tasked to grow the unit in Malaysia.
Chew who has more than a decade of media experience, joined from Performics Malaysia, the performance marketing division of the PublicisOne media agency group. As the general manager of Performics, he was instrumental in launching the group and tripling the size of the team over the past two years, according to Knorex.
"His wealth of knowledge and experience will provide critical insights into the latest trends and industry best practices. Chew's earnest focus on introducing innovation to customers aligns well with Knorex's relentless focus on developing cutting-edge advertising technologies and solutions," Choo said.
"Knorex is riding at the crest of ad tech innovation and developing uniquely owned solutions that challenge the way marketers and agencies think and operate. I’m excited to join a team that will unlock the constraints of today’s digital marketing landscape. To grow and move with the agility that is often lacking in many partnerships, we have to be selective and work with partners that want to speak our language of performance and precision,” Chew added.
Founded in 2010, Knorex provides performance marketing technologies and solutions to the leading brands, agencies and media companies. Apart from Malaysia, the company has operations in countries such as Australia, Thailand, India, Vietnam and Singapore. Brands the company has worked with include Airbnb, BMW, Emirates, Mediacorp, Montblanc amongst others.
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