Ad Foundation & ABS-CBN renews partnership

ABS-CBN and the Advertising Foundation of the Philippines has signed an exclusive media partnership to continue their collaboration for this year’s Araw Values Awards (AVA), an deal that started in 2002.

ABS-CBN will remain as the media partner of the biennial Araw Values Awards on its 9th season, which will be held on 20 November at the Dolphy Theater of ABS-CBN. The network will air a two-hour nationwide TV special for AVA on 7 December.

“I think it’s a very important partnership,” says Eugenio Lopez III, chairman of ABS-CBN Corporation. “We share the same values as the Ad Foundation and all its subsidiary organizations. We’re very proud to be a partner in promoting and showcasing the Araw Values. This relationship is a relationship that we will have together for many, many years.”

Picture From left: Robert Labayen (Head, Creative Group, ABS-CBN Corporation), Chit V. Guerrero (Head, Special Projects Group, ABS-CBN Corporation), Jose Agustin C. Benitez, Jr. (Head, Integrated Sales, ABS-CBN Corporation), Ma. Socorro V. Vidanes (Head, Broadcast, ABS-CBN Corporation), Ma. Rosario N. Santos-Concio (President and CEO, ABS-CBN Corporation), Eugenio Lopez III (Chairman, ABS-CBN Corporation), Ruperto S. Nicdao (Chariman, Ad Foundation), Ed G. Sunico (9th Araw Values Awards Chairman), Randy Aquino (9th Araw Values Awards Deputy Chairman), Vince Reyes (Ad Foundation Comptroller, who is representingLorenzo I. Barros, Ad Foundation Vice-Chairman and 9th Araw Values Awards Deputy Chairman), Linda C. Gamboa (Assistant Board Secretary and Executive Director, Ad Foundation), Hermie de Leon (9th Araw Values Awards Ways and Means Committee Chairperson) and Jay Sarmiento (9th Araw Values Awards PR, Information and Promotions Committee Co-chairperson).