This ad from 1973 takes personal touch to the extreme

A clever ad from an old newspaper clipping back in 1973 is a perfect demonstration of how advertising connects with consumers at an emotional and personal level.

What looks to be a miserable advertiser expressing sorrow over a broken relationship ends with a dose of creative humour. No one knows if the ad achieved its goal, but it reminds us of the power of the personal touch.

Take a read until the last line:


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