ACTSTITUDE bags raft of Malaysia social media mandates

Social media agency ACTSTITUDE has kicked off 2026 on a strong note, adding more than 24 brands to its portfolio across Southeast Asia, with a significant share of new business driven by its Malaysia team.

In Malaysia, the agency has secured 12 new client acquisitions across the electronics, beauty, healthcare, FMCG and F&B sectors, taking on end-to-end social media management and digital activations across platforms including Facebook, Instagram and TikTok.

Among the notable wins are Japanese electronics brand Toshiba, Japanese skincare brands Bioré and Curél, alongside contact lens players FreshKon, Menicon and Miacare. Of which, the agency played a role in launching a new product under Menicon's Miru range.

The agency also supports SimplySiti, the cosmetics label founded by Malaysian singer Siti Nurhaliza.

Beyond beauty, ACTSTITUDE has expanded into broader consumer categories. The agency now leads away-from-home (AFH) social media across Southeast Asia for Kraft Heinz, marking a regional remit that extends beyond Malaysia.

It has also added Merries diapers, Malaysian beverage company Power Root and its new label XP by Power Root to its roster. The agency will be working on the upcoming launch of XP by Power Root, signalling its involvement from product introduction through to digital amplification.

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In the F&B space, ACTSTITUDE is supporting the Malaysia market entry of Talad Thai Banana, including the opening of its first outlet at IOI City Mall, Putrajaya.

Most of the appointments are structured as retainers ranging from six months to a year, and secured through competitive pitches, with the exception of SimplySiti, which was awarded on a project basis without a pitch.

“The intensity of this pitching period tested our capabilities, and the results speak to the quality of our team’s efforts,” said Alvin Kok, managing director and co-founder of ACTSTITUDE.

“The influx of new brand partnerships has brought renewed excitement to the team, opening up opportunities to develop innovative campaigns and drive stronger online engagement,” he added.

The agency’s scope of work across these accounts spans social media strategy, content creation, community management, influencer collaborations, online advertising and campaign execution, underscoring a full-funnel approach to digital engagement.

Outside Malaysia, ACTSTITUDE's Singapore team has also expanded its client base across the F&B and retail sectors, covering brands under Iron Chef F&B, and incoming Tokyo-based charcoal grilled hamburger brand Hikiniku to Come. Read more about it here.

With both new wins and ongoing client retentions, the agency said this period marks a key milestone in its growth trajectory, as it continues to scale its capabilities and push for stronger digital outcomes across the region.

Be part of #Content360 Malaysia, 13 May 2026, where creativity and community collide. Explore how AI-powered imagination, culturally resonant storytelling, and platform-savvy strategies are shaping the future of content. Gain practical insights, discover new tactics, and learn how the region’s top creators and brands are crafting campaigns that truly resonate.

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