The Asia Content Marketing Association (ACMA) has been incorporated as a professional association with the aim to transform content marketing in Asia Pacific. It plans to do so via content creation, events, training, certification, partnerships and networking.
During the first year, ACMA will focus on building momentum with new members and recognition for founding members; filing board and committee seats, with a focus on experience and diversity. Members that have come on board at the time of launch include Allison + Partners PR, MEC Wavemaker, Publicis Content, Bloomberg Media, Click2View, Isentia, LinkedIn and Text100 PR.
“It was time to formalise the association so we could drive content marketing in the region more powerfully, with a goal to help professionals deliver world-class content. Based on the quality of the early signed members, it is obvious this is a much-needed evolution for the association,” Andrea Edwards, founder and CEO of The Digital Conversationalist, and chairman of ACMA, said.
"We are planning a roadmap of activities relevant to every part of the content marketing spectrum and welcome content marketing agencies, content production houses, publishers, creative and digital agencies, PR firms, content marketing technology providers, media platforms, analytics and data companies, educators, trainers and consultants,” Timi Siytangco, formerly head of brands and agencies, Outbrain, and now vice chairman, ACMA, said.