At Marketing Magazine's Agency of the Year Awards on Friday, Accenture Interactive proved it represents and elevates the greatest ideals of the marketing community, walking away with the highest honour, Overall Agency of the Year. Moreover, it has done so now, for two years on the run.
At the event, which took place at the Intercontinental Hotel in Tsim Sha Tsui, Accenture Interactive displayed the quality of its work across multiple categories and specialisms and demonstrated a commitment to better industry communications.
Last year at the Agency of the Year Awards, Accenture Interactive took home 4 gold awards, 3 silvers and 2 bronzes with the Overall Agency of the Year. This year, the agency again clinched the grand prize in addition to 7 golds, 2 silvers and 1 bronze from a wide array of categories.
With Accenture Interactive’s adidas partnership, the agency took up the challenge to use its digital capabilities and broad understanding of the retail market to create several successful campaigns. “Create Your Pitch” in particular shined bright in the brand event scene.
For the full list of winners, click here.
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