ABS-CBN Corporation was crowned the inaugural Best in Show at Marketing’s Spark Awards for Media Excellence after bagging 3 Gold, 2 Silver and 4 Bronze in categories including Best Event by a Media Owner and Best Campaign by a Media Owner.
It sealed the top honour and made history after edging out closest rival GMA Marketing and Productions which bagged 3 Gold, 1 Silver and 3 Bronze.
Another strong performer at the awards was Astro, after winning 2 Gold in the Best Media Solution – Radio and Best Acquisition Team categories. It also managed to add 2 Silver and 2 Bronze to its awards haul.
The Spark Awards is the first-of-its kind organised by Marketing magazine and honours top media owners in the Southeast Asia region, giving them the chance to showcase their value proposition and strength to the industry.
More than 170 entries were received before they were assessed by media professionals who head some of the most renowned agencies in the region, such as Havas, Mindshare and ZenithOptimedia and others.
Held at the Westin Hotel Singapore, the gala dinner saw Gold, Silver and Bronze trophies being handed out across 24 categories. Some of the other winners include TripAdvisor with 2 Gold, A+E Networks Asia, Discovery Networks Asia-Pacific, Facebook Singapore, Star Publications and TubeMogul,
To view the full list of winners, click here.
Partnering the Spark Awards were Bid4Ad, ThoughtBuzz, CornerStone, Freeflow Productions, Kronenbourg 1664 and Lanyon.