AAGI ties up with YJM to increase awareness of cardiovascular disease in women

AXA Affin General Insurance (AAGI) has partnered with Yayasan Jantung Malaysia (YJM) in the Go Red for Women campaign, aiming to drive a series of heart health and educational roadshows to raise awareness on cardiovascular disease and educate women about the importance of prevention and protection.The campaign was attended by 150 female participants, and had engagement and educational activities including informative talks on heart health and insurance awareness, comprehensive health check and nutritional advice.Go Red for Women is part of the international awareness campaign dedicated to drive prevention, diagnosis and control of cardiovascular disease in women. It is also part of AXA’s ongoing #LaughForHealth campaign which aims to engage and give back to the local community, and at the same time encourage Malaysians to live a healthy lifestyle.Since the launch of the #LaughForHealth campaign in 2018, AAGI has successfully raised and contributed a total of RM 39,000 to YJM. The contribution is set aside to drive awareness on cardiovascular disease among women in particular at areas where awareness is lacking.“With awareness and preventive measures, the number of cardiovascular disease can be reduced. This is why we have partnered with YJM in the Go Red for Women campaign to improve women's knowledge of cardiovascular disease so that they can take preventive action and live a healthier life,” said Rebecca Tan, AAGI’s chief marketing officer and bancassurance.Puan Hajjah Ainon Haji Kuntom, director of YJM said: “Through close partnership and community engagement events like Go Red for Women, we are able to send a collective signal to women that they are not alone in their fight against cardiovascular disease.”