A new player in the Malaysian VOD scene

We've got Netflix, iflix, Viu and now, Malaysians are given yet another option for their preferred online streaming service to satisfy craving for movies, dramas and entertainment. Called Dimsum, the country's latest video-on-demand (VOD) service launched by Star Media Group's subsidiary Star Online earlier last week, it claims to "strives to serve the best Asian content" to its audience.

The name " Dimsum " is derived from the famous Chinese cuisine dim sum and loosely translates to English to literally mean a “selection of the heart.” In a statement to A+M, Star Media Group said Dimsum's content are sourced from all over the region, offering subscriptional video-on-demand (SVOD) on its Dimsum app and Dimsum.my.

Datuk Seri Wong Chun Wai (pictured: first from right), Star Media Group's group managing director and chief executive officer added that its subscribers will pay RM15 a month, for up to five concurrent devices. Wong added that this latest investment on the VOD market is part of the group’s digital transformation plan.

On its expansion plan to other regions or countries, he shared with A+M that for now the plan is to "focus on developing the Malaysian market" with target audience primarily living in Klang Valley.

Like iflix, Dimsum users will also be able to choose their preferred subtitles available in different languages and download content for offline viewing with "up to ten videos at a time and watch offline for up to 14 days."

Dimsum's content will mostly feature drama series from Taiwan, Japan, China, Thailand, South Korea, Hong Kong, Singapore and Malaysia. Examples of these content include, the Malaysian premieres of "Chinese Paladin 5" starring Elvis Han and Joe Cheng; Taiwanese idol drama “Love by Design”; Korean drama “Riders : Catch Tomorrow”; director’s special version of “Nirvana on Fire”; popular online drama “The Devil Game” and “Lost? Me" and Thailand's drama “Lovey Dovey.”

The media company which also publishes The Star newspaper, said there is also daily news on dimsum such as 988 Topline News, Pop News, LENSA and CUPPA NEWS from Star TV.

It will also bring in the biggest budget Chinese drama in the history, “Tribes & Empires: Storm of Prophecy” which will premiere exclusively on dimsum in Malaysia in the first quarter of 2017, says Star Media Group.

Other highlights include variety and entertainment shows such as the extremely hilarious “Crazy Stone”, popular singing reality show “I Am a Singer” and Korean music show “I Can See Your Voice.”