A milestone of success: Metro Broadcast scores 5 Spark awards

In the fast-paced and ever-evolving world of marketing, staying ahead of the curve requires creativity, innovation, and a commitment to excellence. This year, Metro Broadcast is proud to announce that we’ve been recognised for our efforts in crafting the Hit Awards 2023 campaign, winning five prestigious Spark Awards across a variety of categories. 

These awards highlight our dedication to developing and executing campaigns that not only deliver measurable results but also create meaningful connections with audiences. Each accolade represents the culmination of teamwork, vision, and the trust of our partners. 

The awards we won 

Here’s a closer look at the awards that showcase our diverse expertise: 

1. Best Use of Technology (Gold) 

2. Best Use of Video Content (Gold) 

3. Best Media Campaign – Social (Silver) 

4. Best Engagement Strategy (Silver) 

5. Best Media Campaign – Digital (Bronze)

Behind the success 

Winning these awards is not just about receiving recognition—it’s about the journey that got us here. Our team’s ability to adapt to trends, think outside the box, and execute strategies with precision has been instrumental in these achievements. 

Facing the transition to a cookieless future, Metro Broadcast transformed Hit Awards 2023 into an omnichannel marketing powerhouse, addressing critical challenges in first-party data collection, audience engagement, and sponsor ROI. 

Key highlights of the campaign: 

1. Immersive consumer experiences: Leveraged generative AI and gamification to create personalised, unforgettable moments, driving fan participation and ticket demand. 
2. Omnichannel integration: The “Omni-Live” simulcast expanded reach from 300,000 radio listeners to over two million online viewers, maximising sponsor exposure. 
3. Collaborative marketing: A “Digital Hijack Day” and strategic partnerships amplified visibility, capturing broad audiences and boosting campaign traction. 
4. Sponsor-centric promotions: Seamless integration of branding elevated sponsor engagement and ROI. 

The outcome 

The Hit Awards 2023 became a talk-of-the-town event, driving massive PR buzz, accelerating membership growth, and achieving double-digit revenue increases despite market challenges. 

These achievements are also a reflection of the strong partnerships we’ve built with our clients. Their trust and collaboration have been key in helping us bring bold ideas to life and achieve results that matter. 

Looking ahead to the Hit Awards 2024 

As we celebrate these accomplishments, we remain committed to pushing boundaries in marketing innovation. With the theme “Our Pride 我們的驕傲,” the upcoming Hit Awards 2024 promises to be a ground-breaking event that merges the worlds of music and sports, celebrating the finest in both fields. 

The Hit Awards 2024 journey kicked off with a vibrant press conference on 16 November 2024 at Plaza Hollywood, attended by numerous artists and four celebrated Hong Kong athletes. This year’s event has also attracted a wealth of support from sponsors, whose contributions we gratefully acknowledge.  

Taking place on 28 December 2024 at 3 PM, Hit Awards 2024 will be Hong Kong’s first-ever event that celebrates both the music and sports scene. Music heals the soul and sports heals the body. Together, they inspire creativity and resilience, as athletes often use music to enhance focus and performance, while musicians draw energy and inspiration from sports. Merging these two worlds in an event amplifies their shared values of passion, perseverance, and community, fostering a space where individuals can thrive both mentally and physically, while celebrating the universal language of rhythm and movement. From 2 December to 22 December 2024, fans can participate by voting for their favourite artists on our Hit Awards 2024 website. Stay tuned to our event website and social media platforms for all the latest updates on the Hit Awards 2024! 

Thank you and what’s next 

From the bottom of our hearts, a heartfelt thank you goes out to everyone who has been part of this journey—our incredible team, supportive clients, and valued partners. Together, we’ve proven that great things happen when creativity meets collaboration. 

Visit our website  for more updates, and join us as we continue redefining excellence in marketing and entertainment. 

Here’s to many more milestones ahead! 

This article is sponsored by Metro Broadcast.