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WWF promotes former CMO Vivek Kumar to CEO

WWF promotes former CMO Vivek Kumar to CEO

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WWF Singapore has appointed veteran marketer Vivek Kumar (pictured) as chief executive officer from January 2024. He will build upon the foundation laid by the outgoing CEO, R. Raghunathan, during his more than three and a half years of service.

Kumar brings a wealth of diverse leadership experience spanning over two decades, including notable tenures at multinational corporations, and in Singapore's public sector. He was previously an assistant director-general at the National Trades Union Congress and a board member of Labour Movement entities such as NTUC Link. He has also served as a board member at Enterprise Singapore, Infocomm Media Development Authority and Assurity Trusted Solutions. 

Don't miss: Mediacorp and WWF SG scale science-based edutainment for SG kids

Kumar has also previously worked with Shell after honing his skills at the agency side working with WPP, Starcom and IPG.

His journey at WWF-Singapore started in 2021 as the chief of marketing, communications, and fundraising, where he forged partnerships to raise crucial support for the work of WWF-Singapore. He is also the architect of the inaugural WWF Global Earth Hour Summit 2023.

"WWF-Singapore strives to bring people together to act for nature and our shared well-being. This purpose is more relevant for our planet today than perhaps ever before. It is an honour to be designated to lead a team of talented and dedicated fellow Pandas at WWF-Singapore. We will work with our donors, supporters, corporate partners, and policymakers to create a sustainable future for all of us," Kumar said.

R. Raghunathan, CEO of WWF-Singapore thanked the organisation for the opportunity to create real impact. “I took over as the CEO of WWF-Singapore during the Covid period. It has been a remarkable journey leading the organisation to deliver highly relevant conservation work in Singapore and around the region. l am glad that WWF-Singapore is on a stronger footing today with a designated successor in place.”

Hsieh Fu Hua, chairman of the WWF-Singapore board, said, “The Board appreciates Raghunathan's dedicated service to the organisation. Under his leadership, the organisation navigated the challenges posed by the pandemic and achieved growth in local conservation efforts and community engagements. We are confident that the organisation is poised to achieve an even greater impact under his successor, Kumar, and his team.”

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WWF SG scores Vivek Kumar as marketing and comms chief

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