Spotify's annual Wrapped campaign is back with a new theme as it celebrates the realest moments that defined audiences' year on the platform.
Its campaign includes the top artists, songs, albums, and podcasts that reflect how more than 574 million users around the world listened, and a personalised user experience with even more interactive features.
As consumers jump on the bandwagon and share screengrabs of their personal Wrapped lists on social media, brands have also joined in on the fun with their own renditions of Spotify Wrapped.
Using the classic music app's template, many brands from Abercrombie to Maybelline have trendjacked the annual campaign, using it to rank their products, make hilarious memes and more.
Below is a list of MARKETING-INTERACTIVE's favorite Spotify Wrapped trendjacked posts from this year.
3. Lazada SG
5. Shopee SG
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