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Love, Bonito names new chief marketing officer

Love, Bonito names new chief marketing officer

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Singaporean womenswear fashion brand Love, Bonito has named Jessica Shen (pictured) as its new chief marketing officer, according to Shen on her LinkedIn page. 

According to a post by Shen announcing the role, she will be leading pillars of brand marketing, acquisition, retention, creatives, public and talent relations, influencers and community.

"With a data-driven approach, we envision to further optimise funnel efficiency, improve brand engagement, and scale current global growth with more in-depth penetration," she wrote. 

Don't miss: Love, Bonito picks former marketer Dione Song as CEO, first in company's 11-year history

"I look forward to working side by side along Rachel Lim, Dione Song, and other functional team leaders, to articulate the customers’ point of view, build a unified brand experience, and to identify fresh opportunities across our key markets," she added. Lim is Love, Bonito's co-founder and executive chairwoman while Song is CEO. 

An experienced marketer in the fashion space, Shen previously worked at next-generation fashion retailer REVOLVE for seven years from 2015. She joined the company as head of Greater China before moving up to head of international marketing in 2017. In 2019, she was promoted to head of Asia. 

Prior to her stint at REVOLVE, Shen helmed various roles in companies such as Shopbop and PARKLU by Launchmetrics.

While the appointment was confirmed by Love, Bonito, it declined to give a comment when MARKETING-INTERACTIVE reached out.

The news comes shortly after Love, Bonito's VP of brand exits role, joins Lenskart after just under four years at the company, as confirmed to MARKETING-INTERACTIVE by Barger. She has now joined eyewear company Lenskart as its general manager of marketing as of September this year. 

In her new role, Barger will cover branding, campaigns, social media and communications as she helps to drive brand awareness and growth. She will report to Peyush Bansal, the co-founder and chief executive and people officer at Lenskart.

Related articles:
Love, Bonito taps into Tealium's data hub
Love, Bonito looks to refresh brand with 72andSunny Singapore
Love, Bonito bags US$13 million in funding, tightens omni-channel strategy

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