The Health Promotion Board (HPB) has eight agencies vying for the creative account. The eight agencies are DDB Worldwide, Grey Group, Havas Worldwide, J. Walter Thompson Singapore, Ogilvy Singapore, Publicis Singapore, TBWA/ Singapore and Three60 Degree Consulting, according to Gebiz.
This comes following the tender that first came up in August. The agencies will be tasked to conceptualise, plan and implement integrated marketing and communication campaigns for HPB’s health initiatives.
In a tender document seen by Marketing, HPB said it was looking for optimal agency model to implemented with three types of agencies – a strategic brand lead, creative production specialist and experiential marketing specialist.
The agency appointed as a strategic brand lead will be responsible for executions of large-scale/priority campaigns and will also needs to be able to strategise and plan for both through-the-line communications and on-ground activation and outreach programs. The creative production specialist team will handle high volume, fast-turnaround asset creation as well as ad hoc, non-campaign related BTL asset creation and production.
The experiential marketing specialist team will be in-charge of creative conceptualisation and execution for campaigns engaging with youths or younger parents. The agency will also handle campaigns on integrated events and roadshows as well as campaigns with focus on on-ground activation/ outreach programs, also handled by the strategic brand lead team.
The tender briefing was first held on 4 September, with R3 handling the pitch.