7CAFÉ creates trio of coffee stars to promote takeaway service

7-Eleven Hong Kong has rolled out a trio of characters as part of a campaign to promote its takeaway coffee service 7CAFÉ, and the characters have made their debut in a video.

The convenience store chain said the Gullu Gullu gang is a trio of coffee characters, namely Bullu, Gullu and Wullu, who make coffee for customers. The trio each has a fancy title. For example, Bullu is "chief flavour officer" and is responsible for "making sure every cup of 7CAFÉ tastes great and finding new and flavours to delight her customers." Gullu is "chief roasting officer" who always studies unique roasting techniques to "bring out the best flavours from the beans to ensure each cup of 7CAFÉ meets his standards and puts a smile on people's faces", and Wullu is "chief aroma officer", who always sniffs out tempting aromas and is on the lookout for the best beans.

These characters are also featured in a video, showcasing them performing in a concert and playing a variety of instruments. Customers can just scan the QR code on their 7CAFÉ cup from 10 November onwards to watch them performing. Viewers can also put themselves at the centre of the action by experiencing the concert from every angle by simply tilting their smartphones to explore the VR world of Gullu and his friends.

 Apart from the video, 7CAFÉ is also handing out a total of 21,000 free cups to customers from 10 November to 23 November. During this period, customers just need to scan the QR code on their 7CAFÉ cup to watch the video, follow the instructions and answer a multiple-choice question. They then need to register with a valid Hong Kong or Macau mobile number to participate in the promotion. The first 1,500 participants from both Hong Kong and Macau each day who answer the question correctly and successfully register their details will receive a 7CAFÉ free coffee redemption eVoucher.

In July, 7-Eleven Hong Kong has officially opened its 1000th store in Hong Kong since opening its very first store in Happy Valley back in 1981. To promote the store number 1000, 7-Eleven Hong Kong created a retrospective showcase outlining the story of 7-Eleven in Hong Kong, and the brand’s milestones over the years such as the immensely popular Hello Kitty badge collectible programme, and the launch of HOTSHOT, its ready-to-eat range of authentic Hong Kong style treats.

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