72andSunny Singapore grows creative team

72andSunny has bolstered its Singapore creative team with the promotion of Daniel Ko (pictured left) to group creative director, as well as the appointment of Farhan Darma (pictured right) as senior art director.

Ko was one of the earliest creative hires at 72andSunny Singapore and has spent two decades across companies like BBH, TSLA and Iris, working on brands such as Tiger Beer and NTUC Income. At 72andSunny, he leads the team on client accounts such as Johnnie Walker, Carousell and GIC among others.

Meanwhile, Darma has close to 10 years of experience as a photographer and art director. He most recently helmed the same role at VCCP, working on the global Shell business and Netflix. Prior to that, he was with Havas APAC for over four years. According to his LinkedIn, Darma started off at the agency as an intern, before becoming junior art director, and later art director. During his time there, he worked with clients such as F&N and UD Trucks - a subsidiary of Volvo Group.

Johnny Tan, ECD of 72andSunny APAC, said that it has always been a joy to see the agency members rise and grow. "Ko has been absolutely brilliant since Day One. And bringing on more talent like Darma, just adds to the fun in the work," he added.

The latest promotion and hire comes after the agency appointed Judy Ang as group brand director and Jaclyn Lee and Jonathan Tan to Senior Strategy Director and Brand Director respectively, in late 2021. The slew of hires and promotions come as the agency looks to ramp up businesses growth and momentum. 

Last month, 72andSunny worked with GIC and local urban farmer Gardens with Purpose to conceptualise GIC's 40th anniversary activation - living installations of urban farms at bus stops featuring crops of butterhead lettuce, and Chinese broccoli. The activation was a statement of the sovereign wealth fund’s bold future vision for the future of sustainability. Gardens with Purpose also brought in gardening enthusiasts from the community to grow and maintain the crops over the month-long activation.

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