72andSunny SG bolsters strategy team with new hire

72andSunny Singapore has appointed Jaclyn Lee (pictured) as strategy director. Lee was previously with Wunderman Thompson for over a year as planning director, working on Friso and the Singapore Bicentennial accounts.

She has also held planning director roles at Isobar and BBDO Singapore, leading strategy across Southeast Asia and global markets for brands including Visa, HP, Fonterra, Uniqlo and a number of government departments. She started her career as a planner with DDB Singapore and joined Dentsu Singapore as a strategy and insights manager after three years.

Ida Siow, executive strategy director, 72andSunny Singapore said Lee is a 21st century strategist, who understands how brands flex in a modern business and communications ecosystem. "As a modern creative agency, we can’t wait for her to join us as we grow with our clients in the region," she added.

“When I first met 72andSunny, I was struck by its unique and fresh perspective towards building an agency model of the future. That, and its sharp focus on a people-first culture that embraces diversity, convinced me that the agency has built something special which I’d love to be a part of,” Lee said.

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72andSunny recently bagged co-living startup Hmlet as a new client, shortly after the firm raised US$40 million in its series B funding round to accelerate growth in Asia Pacific. 72andSunny will be working as Hmlet's brand partner as the company scales its operations. Some of the other clients 72andSunny has under its wing include Carousell, Google Thailand, Grab, and UOB.