7-Eleven supports DSE students ahead of result day with new campaign

As HKDSE result day is just around the corner, 7-Eleven Hong Kong has unveiled a campaign to support DSE candidates, offering quiet companionship and helping them navigate this important milestone. 

Also known as "7-Eleven we’re here for you" (放心我在), the campaign has extended support from the night before result day through to the day itself. For the first time, 7-Eleven is introducing a special DSE Cheer Zone on social media, where students can chat and connect in real time on the eve of result day, helping ease pre-result anxiety while sharing messages of encouragement and support.

The campaign kicked off with two films featuring an original song and DSE students ahead of the result day, reflecting how 7-Eleven prepares itself to accompany them 24/7. The film includes key lines reinforcing its core message: “Needless to say, sharing and companionship are the most thoughtful support” (無需多言，分享、陪伴，就是最貼心的支持).

Meanwhile, 7-Eleven has elevated its stores as pit stops for students. From midnight to 7am on 16 July, DSE candidates who show a valid student ID at any 7-Eleven store across Hong Kong can enjoy a free pack of 7-SELECT mini strawberry snow cream puffs or custard cream puffs. This sweet, Japanese-inspired 7-SELECT treat aims to bring joy and help ease students’ nerves during this stressful time.

On the result day (16 July), DSE students can visit any 7-Eleven store in Hong Kong between 7am and 5pm, presenting a valid student ID or their DSE results slip to receive a free cup of freshly brewed 7CAFÉ coffee.

MARKETING-INTERACTIVE has reached out to 7-Eleven for more information.

Don't miss: 7-Eleven HK and Chung Suet Ying bring black to basic with Snoopy-themed collection

In May, 7-Eleven Hong Kong partnered with beloved character Snoopy and local actress Chung Suet Ying to launch the Snoopy “Black to basic carry collection”, emphasising an effortlessly cool, urban attitude.

Known for her ability to transition seamlessly between intense drama and playful charm, Chung brought a unique blend of creativity and edge to the collaboration. Her bold, modern style perfectly reflects the “Black to Basic” concept, demonstrating how classic black can be both timeless and full of personality.

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