Convenience store chain 7-Eleven has transformed four of its branches in Hong Kong and Macau into Snoopy concept stores to celebrate the characters' 70th anniversary.
Aimed at bringing its redemption programme to life and creating opportunities for customers to experience the world of Snoopy and his friends, as well as strengthening the partnership between 7-Eleven and the Peanuts franchise in a fun and engaging way, the campaign has given a Snoopy makeover to three stores in Mong Kok in Hong Kong, and one store in Macau.
Each store is decorated in a unique theme to represent a particular concept under the umbrella of the "Happiness is…" platform, such as friendship and togetherness, sharing, more hellos and a day out.
Every corner of these stores has been given a Snoopy twist, including the shopfront, category signage, chiller and freezer doors, walls and even the ceiling in some stores.
Beyond the interior decorations, employees in the stores will also wear specially-designed T-shirts that feature the iconic Charlie Brown chevron stripe.
The latest campaign is part of 7-Eleven's ongoing effort of running redemption programmes that offer various types of collectibles. Apart form these four stores, 7-Eleven has also collaborated with the cartoon strip Peanuts, which features Snoopy and his friends, and Japanese lifestyle fashion brand "niko and…" to launch eight bags featuring Snoopy and his friends.