7-Eleven Malaysia takes on "lifestyle store" concept

7-Eleven Malaysia has launched its 2000 store in Malaysia with a revamped and modern convenience store format. This will be rolled out across Malaysia via a programme of store refurbishments and new stores since late 2013.

The new generation 7-Eleven convenience stores encourage customers to see 7-Eleven as a lifestyle concept where they can enjoy the range of products on offer by spending time at the store, similar to a neighborhood café. In addition to this, 7-Eleven Malaysia has increased its range of product and services to customers by providing Touch ‘n Go reload services, bill payment for utility providers, online purchases payment through MOLPay, point-of-sales activated gift cards and parcel locker services in partnership with BoxIt.

Gary Brown, CEO of 7-Eleven Malaysia said, “At our listing in 2014, we discussed our expansion plans and our intention to increase our number of new stores by 600 over the next three years from 2014 to 2016. We are very pleased to have reached this historic milestone of 2000 stores but it’ll be business as usual as we have no intention of stopping here and will continue with our rapid store expansion."

He added that the store's latest product and service innovations sets it apart from other convenience stores in Malaysia "with a strong emphasis on best in class fresh food and beverage such as our well-received RM2 Fresh to Go hot beverages.”

“It is important to us to continue to innovate on not only our product offering, but to also play more of a role in the daily lives of our customers. By offering these services, we can offer a whole new level of convenience in Malaysia and we continue to be the leader for the convenience sector. We are enthusiastic about the future and will continue to deliver the best possible product, services and promotional offerings at our stores based on what our consumers want,” he said.

7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with 2000 outlets across the country and continuously aspires to elevate customers’ shopping experiences and to scale greater heights as the largest stand-alone convenience store operator in Malaysia.