Hywel Evans, VP of analytics and professional services at AIMIA, offers six solutions to integrating big data analytics into your business.
Rapid Interactive Analytics: Ultra fast cloud-based tool that uses pre-built analytical methodologies to solve real business problems.
Business Intelligence: Allowing business user direct access to the data they need to with some flexibility to self service and adapt reports.
Advanced Analytics Projects: Smart analysts and hardcore statistical analytics tools to carry out more focused and complex projects.
Automated CRM: Efficient and scalable communication solutions that eliminate manual processing and and embed analytical targeting for maximum impact.
Standardised IP: Capture and leverage business experience in playbooks, training and centers of excellence.
Enhanced Data Layer: Boost the impact of all above approaches by continuously augmenting and enhancing the data layer.