6 ways to make analytics more effective in marketing

Hywel Evans, VP of analytics and professional services at AIMIA, offers six solutions to integrating big data analytics into your business.

Rapid Interactive Analytics: Ultra fast cloud-based tool that uses pre-built analytical methodologies to solve real business problems.

Business Intelligence: Allowing business user direct access to the data they need to with some flexibility to self service and adapt reports.

Advanced Analytics Projects: Smart analysts and hardcore statistical analytics tools to carry out more focused and complex projects.

Automated CRM: Efficient and scalable communication solutions that eliminate manual processing and and embed analytical targeting for maximum impact.

Standardised IP: Capture and leverage business experience in playbooks, training and centers of excellence.

Enhanced Data Layer: Boost the impact of all above approaches by continuously augmenting and enhancing the data layer.