6 agencies shortlisted for Changi Airport Group's creative and digital pitch

Changi Airport Group has shortlisted six agencies for the next round of its creative and digital pitch. Marketing understands the chemistry meeting is set to be happening this week and the shortlisted agencies are incumbent J. Walter Thompson Singapore, Blk J, BBDO Singapore, Ogilvy & Mather Singapore, TBWA Singapore and TSLA.

This follows a tender briefing which was held on 16 August. The pitch is managed by R3, and the appointed agency will be responsible for strategic planning and creative services, as well as offer digital marketing and maintenance services for CAG’s digital assets.

Marketing has reached out to Changi for a statement.

JWT Singapore was re-appointed early last year as CAG’s creative agency for another three years, following a pitch that involved three other agencies. The appointment saw JWT continuing its role in advancing CAG’s communication vision across all parts of the business, including operations, commercial and air hub services.

In May 2015, CAG appointed Havas Media Singapore to handle its media buying duties for a period of two years, with an option to extend for another two. The account is reported to be valued at SG$16 million. The pitch for the account was held in March 2015 and the process was internally managed. The incumbent agency on the account was ZenithOptimedia, which did not pitch for the account.