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5 Singapore brands that worked their magic on Twitter

This year, Singapore took centre stage with momentous events in politics hosting the first-ever meeting between U.S President Donald Trump and North Korean Leader Kim Jong-Un (#TrumpKimSummit). Meanwhile #CrazyRichAsians shone a spotlight on Singapore and Singaporean actors as the movie garnered global attention on the platform.

As 2018 draws to a close, Twitter has now revealed the brands in Singapore that managed to win over fans from launches to events and contest giveaways. Topping the chart for brand engagement, renowned gaming brand, Razer (@Razer), earned their top retweet conducting a video merchandise giveaway contest with their fans around popular #Overwatch character,

Amidst their stunning destination marketing on Twitter, Singapore Airlines (@SingaporeAir) launched their direct flight route from Singapore to New York to much fanfare on the platform. SMRT (@SMRT_Singapore) kept passengers updated with the release of new train operating hours on the platform that generated conversations amongst Singaporeans.

Starhub (@StarHub) and Marina Bay Sands (@marinabaysands) drove further engagements with their fans through entertainment partnerships – Kpop band, BTS’ (@BTS_twt) TV programme and the cast of movie Avengers: Infinity War’s Red Carpet at the venue (#AvengersSG) that amassed 71,000 and 335,000 video views respectively.




Singapore personalities engaged with their fans on Twitter over a variety of topics including politics, food and local events. Radio personality Dee Kosh (@TheDeeKosh), came up top as the most talked about in Singapore. Among his most engaging Tweets is a top retweet showcasing a humorous moment during the #ndp2018.

Food influencer, Xavier Lur (@xavierlur) emerged second on the list with his top retweet featuring two common ways in how people consume local delicacy nonya kuehs. Prime Minister Lee Hsien Loong (@leehsienloong) emerged as the third most talked about Singapore personality. PM Lee’s top retweet was a congratulatory tweet to Prime Minister Dr. Mahathir (@chedetofficial) after winning the #ge14, garnering support from both Singaporeans and Malaysians.

Funnyman Fakkah Fuzz (@FakkahFuzz) took the fourth spot and garnered significant interest with his humorous video at Halloween Horror Nights generating over 300,000 views. CEO of Razer, Min-Liang Tan (@minliangtan) sets an example for other Singaporean CEOs with his top retweet engaging his fans and gathering feedback before he takes on a Japanese gamer’s suggestion of creating a Razer-branded Gachapon machine.

“People flock to Twitter to see what’s happening and join in conversations on trending topics and events in Singapore and around the world. People on Twitter also engage with their favourite brands and are receptive to brand messaging. In 2018, Singapore got the world’s attention for hosting landmark political events like #TrumpKimSummit and being the home to the film #CrazyRichAsians. In 2019, more Singapore brands could leverage the interest in the country to engage with a global audience and earn their place in the global conversation,” said Arvinder Gujral, managing director, Southeast Asia, at Twitter.

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