Marketing

Toggle

Article

5 photo edit dramas in 2013

This was the year Oxford Dictionaries announced selfie as the international Word of the Year.

Along with the rise of selfies as the next digital masterpieces, photo sharing (and altering) platforms got huge amount of traction with consumers too.

Here are 5 instances which got us all thinking about photo-editing. Read on.

Dior

Earlier this year, Jennifer Lawrence, leading actress for The Hunger Games, was criticised for the heavily photoshopped images released for a Dior ad campaign she did.

The star admitted to the ads being photoshopped telling  Access Hollywood on the Oscars red carpet “I love Photoshop more than anything in the world. Of course it’s Photoshop; people don’t look like that.”

L’Oreal

L’Oreal had to discontinue a set of ads in the UK for its mascara brands because the brand was accused of too much exaggeration, according to an advertising self-regulatory body. This was following the claims made by rival brand Procter & Gamble.

(Photo courtesy: Business Insider)

H&M

Beyonce apparently was outraged when she found out H&M wanted to downsize her in its recent summer campaigns. According to The Sun , a source commented that when Beyoncé found out they had edited the way her body really looked, “she hit the roof”. A H&M spokesman later told the paper that there had been ‘discussions’ about the campaign images. The spokesperson also but confirmed that the final pictures were not airbrushed.

Dove

Keeping to its “Real Beauty” campaign, Dove released a photoshop app aimed at designers. While the app promised to add a glowing effect to skin, what it actually did was to revert the image to its original state.

Watch what happens:

Dove made a point beautifully– appreciate yourself just as you are!

Victors & Spoils

In October, a shocking video which illustrated how much a model’s look is altered and manipulated went viral and sparked conversation all across social media. Following that, and just in time for the Christmas season, ad agency Victors & Spoils decided to make a parody making its model look like Santa this time around.

Hohoho! Jolly good one, guys!

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.